Singapore based regional Modern Marketing Agency, acquires Sales & CRM Agency to expand into Sales and CRM Cloud services, bringing together Marketing and Sales Automation in an integrated alignment.

Singapore – 11th Aug 2015 – Today KatalystM proudly announces the acquisition of True Clarity International (TCI), headquartered in Bangkok. TCI is a leading CRM and ERP agency with offices in Singapore and Thailand. True Clarity brings to KatalystM its expertise in CRM, ERP and Contact Centre Solutions with notable clients such as BMW, Juniper Networks, BUPA and TMB Bank, amongst many others.

This acquisition expands KatalystM’s well-known Marketing Cloud services capabilities into Sales and CRM Cloud; expands the agency with a well-established presence in Thailand, and enriches its personnel strength with a highly experienced team of Sales and Marketing Automation experts. James McCracken, founder and Managing Director of TCI, will join KatalystM’s leadership as its Director of Sales.

Jos. Birken, KatalystM’s CEO, said: “KatalystM is front and centre in today’s rapid growth in Sales and Marketing Cloud services, and truly combined expertise in both Marketing/Sales and Cloud-based Automation is still relatively rare. We’re therefore very pleased to add an experienced team of cloud-based Sales and CRM automation experts to our agency and at the same time increase our regional coverage.

James McCracken, MD of TCI, added: “This is a logical step in our evolution and in today’s market. We’ve recently seen a trend for clients to approach both Marketing and CRM cloud in an integrated way. Indeed, we’ve had the pleasure of cooperating with the KatalystM team on several occasions in that context. This places all of us in an ideal position to address real needs in the market.”

The addition of TCI’s team and its Bangkok office, together with newly opened offices in Hong Kong and recent acquisition of mobile agency ProjectX, positions KatalystM as a rapidly expanding and truly regional Agency for Sales, CRM, and Marketing Cloud services.

Jos. Birken: “Both Marketing and Sales Cloud have been transforming our approach to marketing. Now, for the first time in history, we can fully focus on the customer in bringing highly personalised, customised, and relevant messaging to millions of people at the same time, right up to the buying decision moment. KatalystM is at the forefront of this development. We have achieved our successes by working together with high-end Marketing Cloud Platform Providers, and are now able to extend this to the cream of the crop in Sales and CRM platforms as well.”