Strategy
Developing business strategies that drive results
KatalystM works with our clients to understand their business challenges and craft long-term lifecycle marketing and engagement strategies tied to key business metrics. Leveraging on our collective experiences as business, marketing, and technology leaders, we craft out strategies relevant to our clients readiness and help drive them to ever smarter marketing.
Marketing
Building customer relationships at every stage of the lifecycle
Our strategic, technical, creative and executional capabilities allow us to implement an ever growing number of lifecycle marketing initiatives for our clients, across both B2C and B2B industries. We help our clients build engaging and automated marketing programs encompassing social media, email, mobile, direct mail, call centre
and web.
Loyalty
Engaging loyalty at every touchpoint
KatalystM brings strategy and technology together to create engaging loyalty solutions that drive revenue and customer satisfaction in tandem. More importantly we generate tremendous insights and opportunities from these programs through a combination of behavioural, transactional, demographic and psychographic data - that helps shape even better lifecycle marketing strategies and tactical implementations.
Data
Crafting data strategies and solutions to empower real insights
Information and data drives every element of smart marketing. Our team helps clients to recognize what assets they have today, and where the data gaps are. We help to build up data strategies to fill the gaps and marketing databases in the organization that offer opportunities for powerful insights. Our team builds the data strategy to allow for integration to other systems and drive more relevant marketing opportunities at every touchpoint.